The art of handwoven kilims holds a rich history spanning centuries. In the 1960s and 1970s, Afghanistan gained recognition as a prominent exporter of striking red geometric patterns. However, with changing market demands, this position gradually declined, leading to a decades-long hiatus. Recognizing the need to revive this once-thriving market, the Ahmadi brothers took a bold step forward. In the late 1990s, they began producing kilims, introducing new designs and embracing soft color palettes. Thus, the Ariana Kilim Collection was born. The collection swiftly garnered immense market demand, allowing the Ahmadi brothers to revitalize an almost forgotten craft in Afghanistan. Their dedication and innovative approach breathed new life into this traditional art form, ensuring its preservation and flourishing future.